Red Button = Red Herring?

November 7, 2006 – 8:39 pm

I’m organising an event about the future of interactive television for Zero-One on November 28th as part of their ‘Creative Alchemy’ programme.

The idea is to look beyond the current broadcast model, suggesting that red-button interactive tv dead. It was a kind of the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but never really worked very well and failed to attract large audiences.

The advent of true IPTV, the BBC and Channel 4 players and real video on demand opens much more creative potential…but how will the broadcasters, the traditional distributors of TV compete with Google and other online aggregators to retain viewers and users.

Confirmed speakers include Dale Herigstad of Schematic, Scott Gronmark, former head of interactive at the BBC, Dan Campbell from MTV and Marc Goodchild, Bafta-winning BBC producer of Walking With Beasts.

  1. One Response to “Red Button = Red Herring?”

  2. Sounds good.

    I was in no fit state to talk @ The Plug in Sheffield. If I knew you were around we could have met earlier and talked ‘proper’…

    By JamesB on Nov 8, 2006

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