Unexpected Media

The problem with innovation

…is that the word doesn’t really mean very much.

The first person I heard make this case was Curt Carlson at SRI when I went there with the BBC. He preferred to use the the term ‘value creation’ but he was really just making a point in the context of his own institution’s need to generate more tangible benefits from its R&D activity.

Matt Cashmore, who is now directing the Innovation Labs for BBC Future Media and Technology, sent me a message this morning suggesting that we change the programme’s name to: “The we want new ideas, want better ideas, want big changes and need to place big bets on new ideas Labs”.

He’d read this post on Scott Berkun’s blog.