Unexpected Media

InSync: Rise of the Post-Network Brandcasters 28/02/08

Consumers ARE connected.

Mobile finally works.

…and everywhere we look we see rich content….

But where does all the content come from? The last two years has seen an explosion in user generated content and new channels but research is showing that as audiences mature so their expectations change and they want more and more professional quality content.

One sector that is starting to move into filling this space is advertising and marketing. Brands and agencies are beginning to actively exploit all the new channels to reach consumers in highly targeted campaigns full of interactive, rich, quality content supported by user communities. But how far will they go? Will brands become the new Channel 4? Will ITV end up supplying brands with content for delivery away from their networks? Or will brands help create new models?

Speakers include
Joanna Lyall, Managing Partner, Mindshare Interaction
Robin Jaffray, Director of Planning and Strategy, Chemistry Communications Group

Chaired by Richard Adams, Digital Strategy Director, Chemistry Communications Group,

Date: Thursday 28th February 2008
Time: 6.00-8.30pm

Venue : 01zero-one, Hopkins Street, Soho, London W1F 0HS (off Peter
Street)
To register for the event please email insync@01zero-one.co.uk
Map:
http://maps.google.co.uk/maps?f=q&hl=en&q=W1F+0HS&ie=UTF8&z=17&om=1&iwloc=A

Speaker Biographies:
Jo Lyall started her career with BBC and JWT and joined MindShare in 1998 when she joined. She has worked with high profile pioneering clients such as IBM and Ford to develop integrated online strategies. As Head of Online Planning she took Ford to be one of the biggest online media spenders and also worked with Unilever, HSBC, Nestle, Kelloggs, Handbag.com, News International, Argos and BP on digital media strategies, the future of technology and it’s impact on their brands and media.  She now leads a team of 60 specialists iacross online display, search, affiliates, digital content and emerging technology.

Robin Jaffray has many years experience at agencies such as Leo Burnett, FCB, Publicis and McCann Erickson. He has developed
Cannes and Effie winning integrated communication strategies, audience insight & segmentations and brand
propositions across a wide variety of consumer, business and technology brands – all over the world.

Richard Adams has worked with interactive media for over 17 years. He has worked across the sector in interactive TV,
mobile, advertising and marketing, producing innovative and cutting edge solutions at companies as diverse as
Chemistry, Yoomedia and the BBC. He is Chair of the exam board for the IDM B2B digital marketing course. He is also
an accomplished academic having been founding head of Digital Arts at Thames Valley University, Visiting Professor
of Digital Media at Salford University and external examiner to many courses. He is a published author on
interactive media and has spoken at conferences around the world.