Unexpected Media

InSync 19/03/08: Keeping up with the kids

Children have always loved TV, but the days when passive viewing was their only option are well and truly over. Kids are finding other forms of entertainment and seeking out new platforms to access it.  They’re media literate and demanding more sophisticated, interactive content which is fragmenting the market.

So what does this mean for content creators? A decline in traditional TV commissioning? Falling budgets? Or an opportunity for innovation and collaboration?

This Insync event is supported by the Showcomotion Children’s Media Conference and staged in conjunction with Crossover UK, who will be running an innovative creative lab ‘Crossover Kids’  to feed into the Showcomotion Conference in July. The lab will be for talented and experienced creators of children’s content to develop innovative, interactive projects for cross-platform delivery.

By ‘crossing over’ and meshing Medias - TV, games, online, interactive toys -  new types of entertainment can be created and different market opportunities emerge.

The evening will be structured more as workshop than conventional panel discussion but we will cover:

·      How you can successfully take an idea across multiple platforms.

·      Building partnerships across different industries.

·      Finding a market for innovative children’s media

·      Ways of sourcing finance outside the commissioning process

If you are interested in finding out more about the crossover labs or how convergence can stimulate creative ideas and commercial opportunities then this event is for you. The evening will include contributions from:

Dr Chris Thorpe (Mind Candy), Chris is the CTO of  Mind Candy and has developed large scale social projects like Perplex City and Moshi Monsters.

Marc Goodchild, head of interactive and on-demand at BBC Children’s.

Date:           Wednesday 19th March 2008
Time:           6.00-8.30pm
Venue :        01zero-one, Hopkins Street, Soho, London W1F 0HS (off Peter Street)

To register for the event please email insync@01zero-one.co.uk

Map:              http://tinyurl.com/2vb77y