Unexpected Media

Channel 4 supports Crossover to fast track a multimedia future

A press release from Channel 4:

Channel 4 is delighted to announce a new partnership with Crossover, the cutting-edge media training organisation that specialises in preparing  producers to embrace the cross-platform future and new opportunities in emerging digital media. Channel 4 is leading the way by being the first broadcaster in the UK to put their commissioning team through immersive 5 day Crossover Labs to equip them for a ‘platform agnostic’ media future.

Crossover is fast becoming one of the world’s most respected training programmes in innovation and digital media. It brings together people from across the creative spectrum, from the worlds of TV, film, gaming, web design, theatre and science, and through a process of careful workshopping and mentoring, gets them to generate ideas for new types of media.

4Talent, will contribute financial support to Crossover to expand its portfolio of activities for 2009/2010 – beyond the Labs - to provide a deeper level of on-going support.  Crossover has designed a ladder of progression from workshopping ideas, through mentoring and business support, that will enable a new breed of super-producers to create the media of the future.  Channel 4 Commissioning Editors and 4IP will be part of the rich mix of Crossover alumni brokering relations and collaborating in the launch of the Channel’s  cross-platform future.

To pull all this activity together Crossover is holding a summit on 4th November in Sheffield. The Summit will bring together some of the UK’s and the world’s leading producers stepping into interactive production and leading thinkers on innovation. on the Summit Day

‘Crossover provides a proven and successful model for getting creative talent from different disciplines to work effectively together. Creative firms looking to grow their business need to develop these ways of working to fully exploit the potential for new revenues in a digital environment.
Jon Kingsbury, Director, Creative Economy Programme, NESTA

“The world of cross-platform content and distribution demands a range of skills from technical, creative, artistic and business contexts. Crossover is a perfect environment for talent to get together and really understand how creativity works in each others’ fields.”
Matt Locke, Commissioning Editor, Channel Education