Archive for the ‘InSync’ Category

InSync 19/03/08: Keeping up with the kids

Wednesday, February 20th, 2008

Children have always loved TV, but the days when passive viewing was their only option are well and truly over. Kids are finding other forms of entertainment and seeking out new platforms to access it.  They’re media literate and demanding more sophisticated, interactive content which is fragmenting the market. So what ...

Played Out

Monday, October 29th, 2007

The Play/Time Lab finished on Friday with seven pitches for games. These ranged from a competition to find the best playground game in the world to a simulation of a totalitarian takeover in the UK following a terrorist attack on London. A couple of the participants in the Lab have written ...

Play/Time Games Lab

Wednesday, August 29th, 2007

In October 2007, the first Play/Time Games Lab will be staged as part of the London Games Festival Fringe. Games, not just console games but games on tv, the web and mobile phones, ‘alternative reality games’, pervasive games, street games, are emerging as one of the key creative forms of the ...

InSync Event: Rights Will Make You Rich? January 25th 2007

Monday, January 15th, 2007

We keep being told that the key asset in the knowledge economy is intellectual property: that rights will make you rich. But is making money from IPR a real option? Most companies are rooted in a "gun for hire" business model, selling ideas to clients and brand owners ...

Future perspectives

Friday, December 1st, 2006

I’ve moderated two panels this week taking different perspectives on the future of television. At Zero-One in London on Tuesday night as part of a seminar on interactive tv Scott Gronmark and Marc Goodchild, two of the key figures in the development of the BBC’s red-button services, argued that the achievements ...

Red Button = Red Herring?

Tuesday, November 7th, 2006

I'm organising an event about the future of interactive television for Zero-One on November 28th as part of their 'Creative Alchemy' programme. The idea is to look beyond the current broadcast model, suggesting that red-button interactive tv dead. It was a kind of the CDi of the noughties, a technological ...

Game Over

Saturday, October 7th, 2006

Given that our first meeting was on July 5th, here, the London Games Fringe has been amazingly successful. It's very difficult to make conferences and festivals in London work as immersive experiences. Cities like Cannes, Edinburgh or Leipzig can seem to be wholly focused on a single event. All the bars, ...

Play/Time

Wednesday, October 4th, 2006

Pat Kane, author of 'The Play Ethic' is the opening speaker at today's InSync event for the London Games Festival Fringe. He talks about 'play' as being an increasingly appropriate response to and strategy for life in the 21st Century, a move away from the puritan 'work ethic' as a ...

A Life in the Day…

Thursday, September 14th, 2006

Nico Macdonald is producing the next InSync event which is being held as part of the London Design Festival: Life in the Day of the...Editorial Designer. It's at 6:00 pm on September 21st at zero-one. The blurb for the event says: "Can creatives in one profession inform they way other design disciplines ...

Notes from the Fringe

Tuesday, August 29th, 2006

A couple of people have written up comments following the Hyde Park event about the 'olympic fringe'. Lloyd Davis speculates about the experience of 'guests' in London and wonders how well we will be prepared for the experience of being hosts of one the world's biggest cultural events. David Wilcox has put ...